Parent Company

One company.
A family of great American brands.

GREAT USA LLC builds and operates service businesses that help American families and small businesses grow — from websites and tutoring to taxes and beauty.

7Brands in our portfolio
4Industries served
3Brands live today
USABuilt for U.S. communities
In Development

New brands on the way

We're expanding into beauty and growing our education and tax lines under the First Choice name.

Coming soon
Beauty

Incantova

A modern beauty brand, launching soon.

incantova.com
Coming soon
Beauty

First Choice Beauty Salon

Hair, skin and beauty services for every client.

Coming soon
Education

First Choice Schools

Learning programs built around every student.

Coming soon
Tax Services

First Choice Tax Gateway

A simpler gateway to getting your taxes done right.

Industries

Four industries, one standard

01

Web Design

Digital products for growing businesses.

  • USA Great Web Pros
02

Education

Tutoring and learning for every age.

  • USA Great Tutors
  • First Choice Schools
03

Tax Services

Tax preparation people can trust.

  • USA Great Tax Pros
  • First Choice Tax Gateway
04

Beauty

Beauty brands and salon services.

  • Incantova
  • First Choice Beauty Salon
About Us

The company behind the brands

GREAT USA LLC is the parent company of the USA Great and First Choice brands. We create focused service businesses, each dedicated to one industry and one promise: great service for American customers.

Focused brandsEvery brand does one thing and does it well.
Shared standardsQuality, transparency and respect across the whole family.
Built to growNew brands launch on proven foundations.